Choose 100% Pure wool when you need a fabric that is robust and rugged. Our selection of sweaters and cardigans are hard-wearing, long-lasting and designed for maximum warmth, making them perfect for any outdoor pursuits. Whether you're fishing, hiking, hunting or shooting, 100% Pure wool will serve the outdoor man perfectly. However, 100% Pure Wool doesn't just mean 100% Pure style - we have a range of sweaters and cardigans in a variety of knitwear styles, including fisherman, Aran, Nordic/Norwegian and Guernsey. These knitwear pieces will serve you well for a long time and their durability means they could end up a family heirloom!